My Sport Live (MSL) is excited to announce a new partnership with Anytime Fitness that will see the fitness group become MSL’s Major Channel Sponsor for 2018.
Anytime Fitness is Australia’s biggest gym community, with more than 470 clubs nationwide and over half a million members.
With more than one million individual viewers tuning in to watch MSL-produced sporting content in 2017, a partnership with Anytime Fitness will bring two major figures in Australia’s fitness industry together.
Speaking on the partnership announcement, MSL Managing Director, Andrew Weiss, said it was a groundbreaking day in the life of the MSL channel.
“We have worked really hard over the past four years to build our portfolio of sports and events to cover as many as we could across this country,” he said.
“With more than 350 events streamed across 40 different sports, we have changed the way sport is consumed in this country and we are giving every sporting organisation opportunities they have never previously had to promote themselves.
“It is incredible to think that a brand like Anytime Fitness has recognised all the work we are doing in grassroots communities and wants to affiliate with what we represent.
“With the help of Anytime Fitness, this is going to continue to grow and we can’t wait to reveal some of the things we have in store for the next 12 months.”
Anytime Fitness Port Melbourne Director and Chair of the Anytime Fitness Victoria Marketing Group, Adam Weeks, said that the fitness group was excited about partnering with MSL to continue making waves in the sport, fitness and health sectors.
“We are really impressed with MSL’s business vision and feel that the benefits we offer the local community are closely aligned,” he said.
“At Anytime Fitness, we’re all about getting people active, healthy and enjoying being part of a wider community. We love sport – as do a lot of our members- and we’re proud to partner with the team at MSL to help make broadcasting of live sporting events more accessible for more people.
“We also want MSL’s audience to know that they’re always welcome to join our growing fitness community. We’re an inclusive and welcoming bunch! And we’d love to see our partnership with MSL bring more sports and fitness fans together.”
The MSL and Anytime Fitness partnership will showcase Anytime Fitness advertising through selected MSL broadcast events, together with Anytime Fitness branding across other MSL properties.
Stay tuned for further initiatives that will be revealed over the early months of 2018.
About My Sport Live (MSL):
My Sport Live is a sport promotions company. We offer a range of services all designed to help your organisation or event grow and realise its maximum potential exposure. We tailor our packages based on your needs, and have options to suit any requirements and budget.
About Anytime Fitness:
Anytime Fitness is Australia’s biggest fitness community with more that 470 clubs nationwide. Offering members 24/7 access, personal training, Roar 30 team training, and the Anytime Workouts app, Anytime Fitness is getting Australians moving for a fitter and healthier future.